
BJÖRN ALSKOG
Björn Alskog is a toy designer above all else. His toys are anything but short-lived
and many of them are beloved classics that can be found all over the world. In Alskog's
work, color, form and function become a whole. Those who have commissioned work
from Alskog include Volvo, Haags, Brio, Viking Toys and Aqua Play. Through the years,
he has participated in numerous international design exhibitions and has earned
both national and international distictions.
Design for Playsam: Saab keychain car, Volvo keychain car
www.pstoys.se
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BJÖRN DAHLSTRÖM
Björn Dahlström is one of Sweden's premier furniture and industrial designers. His
product designs are both aesthetically pleasing and functional, and are often distinguishable
by their soft, fundamental forms. Those who have commissioned work from Dahlström
include Playsam, Kasthall, Hackman/Iittala, Skeppshult, Fjällräven, Pukeburg and
Atlas Copco. He has earned a series of awards and prizes both national and international,
including Excellent Swedish Form (8 times), Furniture of the Year, Pleasant Home,
Design Plus Prize, Frankfurt. He is also represented at the Röhsska Museum in Gothenburg
and Victoria and the Albert Museum in London. Dahlström has worked as a professor
at Konstfack and has taught at Beckmans School of Design.
Design for Playsam: Rocking Rabbit*, Rocking Duck, Roadster*
(*Excellent Swedish Design)
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OLLE GYLLANG
Olle Gyllang is an industrial designer who, among other places, has studied at Konstfack
in Stockholm and Les Ateliers in Paris. He is driven by a constant yearning to find
new, untested solutions and thus, puts a lot of time into finding the unique in
every project. Among those who have commissioned work from Gyllang are Ikea, Nola,
Statoil, Playsam and Polarn & Pyret. Through the years, he has contributed to a
wide variety of international design exhibitions and has earned both national and
international recognition, not least of all the Red Dot Design Award. His designs
are represented at the National Museum in Stockholm and at the Industrial Art Museum
in Copenhagen. Gyllang has also worked as a teacher in design methodology at both
Beckmans School od Design and Konstfack.
Design for Playsam: Crawler
www.gyllangdesign.se
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ULF HANSES
Ulf Hanses is a playful functionalist with both depth and character. He has been
with Playsam since its early stages and among other things, has designed Playsam's
well-known Streamliner. The foundation for Hanses design work is toys with form,
volume and proportion. Among those who have commissioned work from Hanses are Boda
Nova, Ikea, Playsam and Handitech. Hanses has taken part in numerous design exhibitions
both national and international and is represented at the Tokyo Toy Museum and Japan
Toy Museum, among others. On numerous occasions, he has earned the distinction of
Excellent Swedish Design Form.
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OLA WIHLBORG
Ola Wihlborg studied at Beckmans School of Design and has received a series of awards and grants, including the Red Dot Design Award and the Ikea Scholarship. Furthermore, Wihlborg has participated in numerous national and international exhibitions, such as "Stars" Galerie Pascale, Design Bienalen St. Etiene, Swedish Design in Tokyo, 100% Design London and Möbelmässan Stockholm. Among those who have commissioned Wihlborg's work are Ikea, Asplund, Playsam and Collection Pascale.
Design for Playsam: Playtown Stockholm
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PATRIK PETTERSSONN
Patrik Pettersson is a lawyer who was retrained as a product designer at the Beckmans School of Design. His final project -- the exhibition, "Experiment as a Foundation in the Design Process" -- has received the Elle Interiors special honor of grant and has been shown at the Future Design Days Fair, as well as The Home and House Fair in Stockholm. He has already taken part in numerous exhibitions, including London Design Week, Paris Maison & Object and The International Furniture Fair Milan. Today Pettersson works with a variety of companies around Europe, including Habitat, The Cullberg Ballet, Playsam and Artek.
Design for Playsam: Streambox
www.patrikpettersson.com
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H-C ERICSON
HC Ericson is a professor in graphic design and one of Sweden's leading graphic
designers. He has attracted much attention with his book art formed of his own books
-- books that he has authored, illustrated and designed. Over the years, he has
collaborated with many companies, such as Lammhults, Kosta Boda, Vin & Sprit and
Ikea. He has also had numerous additional exhibitions at Röhsska Museum in Gothenburg,
The Royal Library in Stockholm and The Royal Library in Copenhagen. Ericson has
also earned several awards and distinctions, including Excellent Swedish Form, The
Gold Egg and Swedish Book Art, The Platinum Egg and Söderbergs Nordic Design Award.
Design for Playsam: Playsam's graphic program*
(*Excellent Swedish Design)
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