PV 544 The People's Choice - Durable, Safe & Reliable
The Design of Volvo PV 544 cars is strongly flavoured by Scandinavian origins, where elegance, function and cleanness are strong elements. Style elements that have been typical Volvo features since the 1950s are the vertical front, the V-shaped bonnet and the pronounced shoulders along the sides of the car. Design heritage and modern creativity blend to create attractive car lines that stand the test of time.
The Volvo PV became PV 544 in 1958. It was marketed as "a colorful car, a car with spirit and personality - and a constant delight to anyone who appreciates quality". In the years 1958 to 1965 243.996 Volvo PV 544 where produced. Since Volvo's evolution from a ball bearing manufacturer in 1927 until today, their mission has been to build cars that are durable, safe and reliable.
They have sought out and used the finest materials, been on the leading edge of safety research and development and used proven formulas for construction.
Car's are driven by people. Therefore the guiding principle behind everything we make at Volvo is - and must remain - safty.
Assar Gabrielsson and Gustaf Larson, Founders of Volvo
"An underlying principal in everything we do is, and alway will be, safety"
Larson and Gabrielsson, 1927