Volvo Cars invited Playsam to develop a car based on the Volvo XC90.
The new car, Model Estate created by Playsam. Volvo Cars design department was involved in Model Estate and create a modern Volvo symbol,
a Slash in the front of Model Estate.
The Diagonals or Slash are the origins the heritage of today's Volvo logo.
It was Helmer MasOlle who created the first Volvo logotype.
Today's diagonal is a modernisation of Volvo's original logotype.
Design diagonal Thomas Ingenlath.
Design Model Estate: Drop Innovation
Design Drop Innovation.