Playsam Salone dell'Auto - DDI

Obsessed by what makes people tick, DDI Australia’s obsession has driven their craft for over 20 years. Known as the ‘The Art of Being Noticed’, the distinctive work of this fully-integrated and 100% Australian-owned creative agency has been recognised on both national and global stages. With experience on some of the world’s most desirable brands, DDI combine communication strategy and consumer insights for cutting-edge concepts that get results. In this case, the result was a Playsam car design inspired by the art of the street.