Mr Nagoya heads H Concept, which produces + d products. After graduating from Musashino University of Design, he joined the advertising section of Takashimaya Department Store, and later worked for the family business in product development. In 2002 he moved to establish his own company with 2 other like-minded people. which is how H Concept began. The first product was Animal Rubber Bands, and their first customer was MoMA in NYC.